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The Owner's Story

 Built on a Lifetime of Service to Customers & Seniors


ShopFresh4U.Com was created from a lifetime of real-world grocery, food distribution, and customer service experience — with one clear mission: To give seniors back control, freshness, and dignity in grocery shopping without ever leaving their home.

Our Story:
Our founder, John, began his career as a Store Director in the early 1990s, managing major grocery chains including Smith Food & Drugs, Lucky Stores, and Albertsons. He later went on to serve as a District Manager for Southern Wine & Spirits and a Regional Manager with Nestlé Corporation, overseeing large territories and thousands of products across the food and beverage industry.

One of John’s most notable achievements was managing the Smith Food & Drugs location at Beach & Imperial in Anaheim, California, where he successfully led a team of 120+ employees and 12 department heads. That store generated more than $750,000 in weekly sales, and one thing always stood out — seniors shopped there every single day.  John didn’t just manage stores — he worked directly in customer service for many years and built personal relationships with his customers.


One story still defines the heart of ShopFresh4U today:
A 71-year-old senior named Mrs. Holts depended on a special molasses syrup that John’s store did not carry. Instead of turning her away, John drove to another store outside the Smith’s family of stores, purchased the syrup himself, and promised to order it in bulk so she would never go without it again.
That moment shaped everything.

 

Why ShopFresh4U Is Different


After decades in grocery, distribution, and brand management, John saw a major problem with modern online grocery shopping:
  • Shoppers guess what’s “fresh.”
  • Customers get bruised produce and poor-quality meats
  • Seniors lose control
  • Payments happen before groceries are even delivered
So he created something completely different for seniors:
 

Live Video Shopping

You see it live. You pick it live. Nothing is chosen without your approval.
 

We Prepay for Your Groceries

ShopFresh4U pays at checkout —
You simply reimburse us at delivery, or keep a card on file if you prefer.
 

Fresh Produce, Meats & Seafood — Guaranteed by You

No more guessing.
No more disappointment.
What you approve is exactly what arrives.
 

Our Promise to Seniors

This isn’t just a business — it’s a continuation of a lifetime commitment to going the extra mile for seniors, just like John did decades ago in his stores.